SEO strategist, Meg Casebolt helps online businesses and local businesses get found in search results—across Google, YouTube, and even inside AI tools. She’s hit the point where her consulting has shifted from hands-on agency work to a more strategic, retainer “fractional CMO” model.
Meg comes with real questions about how to position and sell these higher-value, integrated partnerships, and I help her get clear on what fits—without sacrificing her lifestyle or selling herself short.
Key Takeaways
- Agency isn’t always the answer: Meg grew her team to seven, then chose to scale back to a leaner consultancy model when the stress and management outweighed the payoff.
- Business should serve your life: Designing a business around personal needs—like picking your kids up from the bus—doesn’t mean lower revenue, just smarter decisions about team, offers, and what matters most.
- Integrated partnerships light her up: Meg’s ideal client is ready for a deeper, hands-on relationship—not just advice, but real involvement in their marketing engine during key growth moments.
- Not all referrals are created equal: 80% of her income comes from long-standing referral sources, which makes shutting down or shifting her business model a calculated move, not just a leap of faith.
- Testing new offers beats public launches: Instead of blasting out a new service on her website, Meg’s plan is to quietly circulate a detailed offer to her inner circle and see what resonates—keeping control and avoiding a flood of unqualified leads.
