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Most Recent

Author: Tori Boats

Entrepreneurial Mindset

Why Founder-First Growth Pivots Matter with Meg Casebolt

"Welcome to SRR Podcast. In today’s advisory-style episode, Tori Boats sits down with Meg Casebolt, founder of Love at First Search—a consultancy that helps businesses get found across Google, YouTube, Apple Podcasts, even ChatGPT. Sound like another SEO chat? Not even close. Meg Casebolt drops the filter and gets real about what it takes to recalibrate your business after building the “right” thing… and realizing it’s not right for you. She’s run the big agency. She’s managed the staff, the SOPs, the sales stress, and asked herself: is this even worth it? Now, she’s intentionally scaling back, operating with a lean team, and designing work to support her actual life—not the fantasy hustled to business owners every day. Tori Boats and Meg Casebolt tackle the friction between what you can build and what you want to build, why the “bigger is better” playbook is a trap, and how to get hyper-specific about your own ideal client—even when that means letting go of people, products, or programs you once thought were essential. This episode is pure strategy and a little therapy, covering: - The reality behind agency stress (spoiler: team management isn’t for everyone) - Redefining what growth and success look like—on your own terms - Fractional CMO work: what it is, why it’s a fit for some, and her roadmap for making it happen without sacrificing independence or flexibility - The tough call of moving away from “everyone can afford me” offers, and finding the confidence to go after bigger client partners - Managing identity shifts in your business, and building in room for the next version of your work—without lighting everything else on fire If you’re running a business that’s outgrown its first act, tired of overcomplicating just to stay busy, or you love hearing about strategic moves outside of the standard playbook, you’re not going to want to miss this. Buckle up—this conversation is about working smarter, not just harder."

Scaling & Business Growth

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

Discover how scaling coaching businesses with AI while keeping client relationships personal is not only possible but can actually enhance your community’s experience. In this behind-the-scenes episode, Tori Boats and Marisa Corcoran dive deep into real-life decisions about sunsetting beloved features, embracing automation, and maintaining a strong sense of intimacy and trust within coaching programs. If you’re a coach or service provider eager to grow without losing the personal touch your clients love, this episode offers insight, inspiration, and actionable strategies.

Scaling & Business Growth

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

Discover how to transform your service-based business from simply scalable to truly sellable. In this episode, Maggie Perotin and I dive deep into clarifying your growth stages, building systems that set you free, and loving every step of the journey. Whether you’re overwhelmed by options or dreaming of a business that can thrive without you, this conversation delivers practical strategies for women entrepreneurs ready to scale and eventually sell—without sacrificing joy or work-life harmony.

Scaling & Business Growth

From Burnout to Chief Strategist: How One Founder Transformed Her Role and Her Business in Just Six Months

How one founder escaped burnout, stepped out of client delivery, and became a strategic CEO—cutting an 18-month timeline down to just 6 months.

Entrepreneurial Mindset

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

Discover how enjoying your entrepreneurial journey leads to meaningful success in business. Learn why ambitious entrepreneurs burn out chasing vanity metrics and how redefining your goals can revive your passion and happiness.

Entrepreneurial Mindset

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

Is the pressure to fulfill your greatest potential holding you back? In this episode, I challenge the idea that striving for more is the only way to succeed. We explore how to shift from relentless pursuit to a more authentic journey, uncovering ways to embrace aspiration without the suffocating weight of expectation. Discover how redefining your path can lead to true success—without sacrificing your ambition.

Entrepreneurial Mindset

How To Prioritize Happiness Without Sacrificing Your Ambition SRR Ep8

In episode 8 of the Scale Right Revolution, we explore the vital connection between happiness and ambition for entrepreneurs. Discover how to prioritize joy in your daily life without sacrificing your drive for success. Learn practical strategies to cultivate happiness as a process rather than a destination, and find out how this mindset shift can lead to exponential growth in your business and personal life.

Vision & Strategy

You Don’t Need Another Business Plan, You Need The Visionary Advantage System SRR Ep7

In this post about episode 7 of Scale Right Revolution, Tori Boats reveals three critical mistakes that entrepreneurs make when trying to scale their businesses: misusing time, exhausting themselves with hard work, and sacrificing happiness. Discover how the Visionary Advantage System can empower you to rethink your approach and achieve sustainable growth without being stifled by traditional business plans.

Entrepreneurial Mindset

You Were Made To Create Your Own Path: How To Get Started Without Regrets SRR Ep6

Many entrepreneurs find themselves at a crossroads when it comes to scaling their businesses. In this episode of Scale Right Revolution, we explore how to create your own path by developing a unique vision and strategy that sets you apart from the competition. Discover actionable steps and insights to guide you on your entrepreneurial journey.

Vision & Strategy

There Is No Perfect Formula For Business Growth SRR Ep5

In this enlightening episode of Scale Right Revolution, Tori Boats shares her unique journey toward becoming a successful entrepreneur and CEO. Drawing on personal experiences and the challenges faced along the way, Tori unveils the Impact Formula, a customizable roadmap for achieving success that emphasizes the importance of meaning, motivation, and movement. This blog post explores actionable insights and reflections on how to carve your own path in business while ensuring personal fulfillment and resilience.

Entrepreneurial Mindset

You Can’t Build An Extraordinary Life And Business By Avoiding Hard Things SRR Ep4

In episode 4 of the Scale Right Revolution podcast, I explore the paradox of building an extraordinary life and business while confronting hard decisions. Discover how avoiding difficult choices can hinder your growth, and learn actionable strategies to embrace change and set your intentions for success. This episode challenges traditional notions of success and encourages you to think creatively about your path forward.

Scaling & Business Growth

Slowing Down To Speed Up Doesn’t Mean Going Slow SRR Ep3

In the fast-paced world of entrepreneurship, the pressure to grow quickly can be overwhelming. However, embracing the concept of "slowing down to speed up" can lead to more sustainable growth and a happier, healthier business. In this blog post, we explore three key lessons that highlight the importance of intentionality in business planning, the dangers of focusing on the wrong future, and the necessity of prioritizing tasks effectively. Join us as we challenge the hustle culture and encourage a more balanced approach to achieving business success.

Top Picks

Entrepreneurial Mindset

You Were Made To Create Your Own Path: How To Get Started Without Regrets SRR Ep6

Vision & Strategy

There Is No Perfect Formula For Business Growth SRR Ep5

Entrepreneurial Mindset

Incremental Thinking Won’t Get You Exponential Growth SRR Ep1

Scaling & Business Growth

10x Growth Doesn’t Mean 10x Effort SRR Ep2

Scaling & Business Growth

Slowing Down To Speed Up Doesn’t Mean Going Slow SRR Ep3

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THE LATEST IN...

Scaling & Business Growth

Why Founder-First Growth Pivots Matter with Meg Casebolt

May 11, 2026

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

February 25, 2026

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

December 23, 2025

Leadership & Impact

Money & Wealth

Vision & Strategy

You Don’t Need Another Business Plan, You Need The Visionary Advantage System SRR Ep7

March 9, 2025

There Is No Perfect Formula For Business Growth SRR Ep5

February 16, 2025

10x Growth Doesn’t Mean 10x Effort SRR Ep2

January 26, 2025

Entrepreneurial Mindset

Why Founder-First Growth Pivots Matter with Meg Casebolt

May 11, 2026

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

March 29, 2025

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

March 29, 2025

work/Life Balance & Wellness

Beyond the Business

search for your new favorite

Looking for something in particular?

Why Founder-First Growth Pivots Matter with Meg Casebolt

May 11, 2026

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

February 25, 2026

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

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From Burnout to Chief Strategist: How One Founder Transformed Her Role and Her Business in Just Six Months

November 4, 2025

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

March 29, 2025

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

March 29, 2025

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The Latest

Most Recent

Author: Tori Boats

Top Picks

search for YOUR next
captivating topic

Scaling & Business Growth

Why Founder-First Growth Pivots Matter with Meg Casebolt

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

Leadership & Impact

Money & Wealth

Vision & Strategy

You Don’t Need Another Business Plan, You Need The Visionary Advantage System SRR Ep7

There Is No Perfect Formula For Business Growth SRR Ep5

10x Growth Doesn’t Mean 10x Effort SRR Ep2

Entrepreneurial Mindset

Why Founder-First Growth Pivots Matter with Meg Casebolt

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

work/Life Balance & Wellness

Beyond the Business

search for your new favorite

Looking for something in particular?

Why Founder-First Growth Pivots Matter with Meg Casebolt

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

From Burnout to Chief Strategist: How One Founder Transformed Her Role and Her Business in Just Six Months

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

Listen now

and leave a review

10X Your Revenue by
10X'ing Your Thinking

Scale Right Revolution

ZIPPITY-DOO-DAH!

The Latest

Most Recent

Author: Tori Boats

Top Picks

search for YOUR nextcaptivating topic

Scaling & Business Growth

Why Founder-First Growth Pivots Matter with Meg Casebolt

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

Leadership & Impact

Money & Wealth

Vision & Strategy

You Don’t Need Another Business Plan, You Need The Visionary Advantage System SRR Ep7

There Is No Perfect Formula For Business Growth SRR Ep5

10x Growth Doesn’t Mean 10x Effort SRR Ep2

Entrepreneurial Mindset

Why Founder-First Growth Pivots Matter with Meg Casebolt

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

work/Life Balance & Wellness

Beyond the Business

search for your new favorite

Looking for something in particular?

Why Founder-First Growth Pivots Matter with Meg Casebolt

The AskMe Trap – How Marisa Corcoran Let Go of a Beloved Feature for More Connection

Scaling a Service Business with Joy: From Operations to Exit Strategy with Maggie Perotin Ep 11

From Burnout to Chief Strategist: How One Founder Transformed Her Role and Her Business in Just Six Months

Success Is Meaningless If You Don’t Enjoy The Ride SRR Ep10

Fulfilling Your Greatest Potential Is Overrated SRR Ep9

Listen now

and leave a review

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