Where female founders become profitable, purposeful & joyful

Stop working harder 
so you can dream bigger

It's time to get your dream into your strategy
and bring the Joy back to owning your business.

Where female founders become profitable, purposeful & joyful

Stop working harder 
so you can dream bigger

It's time to get your dream into your strategy
and bring the Joy back to owning your business.

Trusted by businesses & government agencies worldwide

Tell me if this strikes a chord…

You’re a powerful, successful woman with enormous potential.

But there’s something missing in your career and business. You know there’s more you want to do, but you…

But No More…

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You’ve already proven you can achieve success against the odds

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And found a way to get what you want when others said “no way”

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You can (and deserve to) reach for those dream-worthy, audacious goals that excite you.

Whether you’re leading a multi-million dollar company or are ready to design the next stage of your work…

What if you…
  • Didn’t have to choose between happiness, wealth, ambition, or a lifestyle you love?

    I can show you how to build your business around your life without starting over from scratch or becoming a workaholic zombie

  • Built a thriving business that energizes you?

    With my help, you’ll leap decisively into what’s next with a roadmap that connects the dots from where you are today to where you want to go - clear as following the yellow brick road to Oz...

  • Knew the next step in the right direction?

    Imagine going from trapped by your success to excited for what's next!

THIS COULD BE YOU

Imagine being so inspired by your work that you jump out of bed excited to start the day, are greeted by a line of ideal customers and top talent waiting to work with you and join your team & play hooky without worrying that your business will crumble because it’s humming along without you.

What’s the secret? Compelling vision & strategic execution. The kind that’s so clear and meaningful, everyone’s aligned and motivated to make it happen, even when you’re not there.
HINT: It’s about so much more than perfecting your business plan, ROI, productivity, and being in the right place at the right time.

I’m here to help you make your business — through your vision, goals, strategy, roadmap, leadership, business structure, and anywhere else you put ideas into action — a 100% expression of the experience you crave and a flashing beacon of “where have you been all my life” for your ideal buyers… Result? You’ll break free to become profitable and purposeful, while having fun growing your business and actually enjoy the luxurious life you’ve built.

Oh wait. Did we not meet? I’m Tori. You can get a proper intro here.

Hi, I'm Tori.

When explaining my business to a 7-year-old, this is what I’d say:  I help women business owners have fun at work, make a billion dollars (because billion’s the new million), and play hooky with their kids.

Why? Because for so long, I worked, and worked, and worked. And I was successful.

I had achieved my biggest goals early from owning an 8-figure, high-tech corporatized company in my early 20’s to getting the corner office in corporate (straight out of my go-to successful underdog movie Working Girl), only to find my bucket list as empty as I felt.

Nothing sucks more than working hard to say “I have arrived” from the top of the mountain, only to realize you’ve climbed the wrong one – AND sacrificed the best of yourself to get there.

My mission is to redefine the role of the female founder to create the life they envision enabled through their business, (and have a little fun in the process).

I believe you can change how you show up in your business & shape your founder’s experience, own your visionary place in the world, and create purposeful companies that work for your & your life without backing down on your dreams or compromising your values, health, or happiness.

But, I didn’t start out with this lofty ‘change the world’ attitude.

In my first business, I did what most ambitious, super-achievers do: I pushed. I sacrificed. I launched myself head-down into studying the greats and growing a company straight out of my MBA textbooks – with my little money demon ever-present as a driving force.

A decade later, I was exhausted. Successful, yes (at 75 employees and fast approaching $30MM/year revenue), yet still wondering if I was doing it “right”. I played a cutthroat game of fight-to-the-death. And I portrayed the ultimate, confident leader.

I found myself, like Katniss Everdeen, isolated, defending my livelihood against competitors (that were also my teammates) who called my employees to steal them away, shaking off the mind games and bullying tactics of my own team, and suffering the ultimate betrayal as I waited for the other shoe to drop.

Pair that with traditional business as usual, where growth for growth’s sake is expected and there’s a constant one-upmanship to see who can become “The #1 global provider of technology services”. It’s no wonder, I was out of inspiration for taking my company to the next level.

And that was just my first business.

After finding success through well-intentioned pivots and weathering a string of setbacks, I found myself battling against repeated falls into the never-ending pit of despair. It’s a wonder I dug myself out in one piece.

But I did! And I’m stronger and wiser because of it.

I guess that’s one good thing about tenacity and having a mom who believes in you, no matter what. You find a way to keep on going.

And that brings me back to you

Sacrificing what matters most to achieve success nearly killed me.

Bright side?

You can learn how to create the business and life you want without choosing between happiness or success.

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If there’s one thing I’ve learned from 25 years of building (and rebuilding) my life in business, it’s that problems will keep popping up in new places if you fail to solve the systemic, underlying factors.

There’s no average business or executive coaching here, which is why I offer two different ways to care and support you:

That way you can build a profitable, purposeful, & thriving company that contributes to your life without sacrificing your values, health, or happiness.

Basically, I’m a modern-day visionary with a gift for seeing what you might not when it comes to the next growth stage of your company and professional career.

And I’m here to help you push the boundaries, rewrite the rules of success, and trust in your ability to “achieve the extraordinary”. After all, there are extraordinary possibilities in ordinary people.

*(I understand because I've been there!)

“Tori is a positive force for change, who gives founders the opportunity to build the life they want.”

Maria M

CEO & Chief Strategy Officer

There is a way
to create the lucrative founder’s experience you envision,
build wealth,
and live an expanded life

When you are prepared to shift the way you think about your role as a female founder…

You transform the way you do business.

You transform the revenue you bring in, the impact you make, and the relationships you cultivate.

And this is what I’ll show you how to do.

I’ll help you…

Picture of Tori Boats
“Simply put, you’ll grow your company in a way that feels good
and make way for even bigger goals to emerge.”

EXHAUSTION IS NOT A MEASURE OF SUCCESS

It’s common to think you have to work harder & sacrifice fun, freedom, and family to be a high-performing CEO.

But that’s a lie.

Here’s what I know to be true: Building your empire shouldn’t suck the life out of you.

We’re about to get FREAKY with your business. Ready?

The 3 steps we take are simple:

clarify your vision

create a roadmap

transition strategically

...but sometimes executing them is not so simple.

That’s why my services are as unique as you.

Unconventional Methods

You get access to my power tools missing from the MBA toolbox to go beyond traditional business teachings to reach ythe right goals.

Visionary Advantage

Gain your advantage using the F.R.E.A.K.Y Framework to ‘do business differently’, the 3-step M-PACT Prioritization method to take decisive action, & Surefire A.I.M. to hit the bull’s eye every time.

Highly Personalized Experience

While my tools are useful, I don’t follow a set formula in my coaching approach because everyone’s business, goals, and motivations are unique. That’s why I offer a highly personalized experience for my private clients as we dive into the details of their life in business.

Here’s how it works…
“It’s the whole package, baby!”

  • Well-Rounded Approach

    I’ll provide the tools, advice, and resources to help you get out of the weeds and find space for your life while running and growing a business that energizes you.

  • We’re holistic

    We look at how your business fits into your whole life, and not only will we triage what’s not working now, we’ll get to the bottom of systemic issues so you can be prepared to see when “something wicked this way comes” and respond with grace, confidence, and flexibility.

  • We’re practical

    We’ll be working on your vision, goals, strategy, roadmap, valuation, differentiation, leadership, business structure, and anywhere else you put ideas into action.

  • We’re spiritual

    We’ll also be working on your purpose, meaning, motivation, habits, practices, mindset, inspiration, and creativity infused with science and a dash of practical magic.

World's Fastest

Better than any visual

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’

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All services come with a shame free guarantee. No judgement or blame here.

Just Solutions.

Not sure which is right for you?

STRAIGHT TALK: FOR SIGNIFICANT TRANSFORMATIONS LIKE THIS, YOU NEED 1:1 ATTENTION AND SUPPORT FROM SOMEONE WHO’S BREAKING BOUNDARIES RIGHT ALONGSIDE YOU.

Because masterminds & high-end group programs led by stodgy goodfellas, friends, partners, self-led masterminds with your business besties – are not the right people to get you there.

There are generally two scenarios when it comes to getting help with your strategy:

Scenario
01

You can stuffy board room with your team – .

You can choose to stay stuck on repeat, mired in the muck of busyness, and trying to piece together some semblance of a strategy from every technique you learn in business books peddled in the airport gift shop.

or…

Scenario
02

You hire a business coach
who focuses on helping small businesses.

They can charge anywhere from $75 – $250 per hour or more. Many of our students have gone this route, invested the time and money and were still unhappy with the results. To be clear, it wasn’t the copywriter’s fault! It’s just really, really hard to find someone who checks all these boxes:

Or You can hire an executive coach, like me, who’s paved the way and can guide you to accelerate in the right direction in your own, uniquely beautiful way.

As the seasoned entrepreneur and strategy & mindset expert trusted by female founders, CEOs, and leaders like you, I’m the executive coach (also experienced in building an 8-figure business while raising 3 kids all in preschool, recovering from burnout, dealing with difficult partners and leaders, and managing stress-induced & auto-immune issues myself)

who’s there to hear the stuff you can’t share with anybody else… and uncover what you don’t even realize is limiting you.

GET STARTED NOW

Choose the Direction That’s Right for You

Besides working with Fortune 250 technology companies, Silicon Valley startups, and nonprofits in the arts & sciences

Get to know my street cred

(& other fun facts)

01 I walked away from millions on the table...
Read More
because I also know the dark side of sacrificing what matters most to achieve success - and now I mentor others in how to “do business better”.
02 I find it ironic that, as a Johns Hopkins Grad with an MBA & Masters in CompSci,
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I help my clients reach their peak performance by blending as much artistry, emotional intelligence, and cognitive psychology-based techniques (be it mindfulness, meditation, or mindset) as I do business acumen from my 25 years experience building 8-figure, high performing hardware and software companies, leading multi-million dollar projects, steering mergers and acquisitions, and capturing billion dollar deals as a Fortune 250 executive.
03 Part of my framework on innovation & creativity is in a classified TED-style speech.
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The punch line? You gotta let your weird out.
04 As an adult ballerina, I once performed while 6 months pregnant…and no one knew.
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But I think my biggest act of camouflage was the carefully constructed mask I wore everyday as I stepped into the role to fit-in & be a model leader. I perfected my plastered smile and chipper reply, “Business is great”. I even wore “I’m so busy” like it was a badge of honor. On the surface, I was kickin’ ass and takin’ names, while underneath, I was barely keeping my head above water.
05 I climbed my way out of “the pit of despair” (twice) on the string of a guitar.
05 I climbed my way out of “the pit of despair” (twice) on the string of a guitar.
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And now I take a holistic view of “your life in business” so you can escape the grind without backing down on your ambition & ultimate vision.
06 This Texas cheerleader not only judged beef, dairy, and land at the Houston Livestock Show and Rodeo...
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but was also the Valedictorian, ran a section of the local newspaper, and competed in a state battle of poetry, acting, music & biology. Which goes to show, you can’t judge a book by it’s cover & even small town, blond cheerleaders can do big things. (And next time I ask to join the welding class, you should let me.)
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"It felt very empowering to make that commitment. I've realigned my time and energy to my true priorities and values."

Maria Marinelli

Founder, CEO & Chief Strategy Officer of Calibyr Corporation

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