The audience, roughly 75% female and 25% male, is well-educated, tech-savvy, and action-oriented. Inc. and Forbes readers. Based on extensive polling, nearly 40% earn more than $100,000 per year.
How well does the advertising work? You can click here for a real-world example of how sponsorship can completely change a business. How sales are directly influenced by host-directed sponsor reads is well documented, and it often trumps the impact of CNN features, Sunday NYT articles, full-page ads in magazines, and more.
Per-episode sponsorship is currently $43,200, and we ask for a minimum of 2 episodes to start, and numbers consistently overperform. Inventory is typically sold out 3-6 months in advance, so we do not offer discounts. More than 80% of our sponsors renew, and many book 6-12 months in advance to secure pricing (since pricing increases as popularity and total downloads increase).
Thank you for your interest, and, please, serious inquiries only. This means you should be open to doing a test spend of close to $100K before filling out the below form. The rate is $43,200 per episode and that pricing is expected to go up over time.
We check the sponsor form frequently, so please be patient and understand that only ~10% of sponsor inquiries are a match. If we are a match and we have inventory, we’ll certainly reach out. And we won't leave you hangin', you'll hear back from us either way.
Thanks!